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Create. Connect. Change.

Pretty Big Stories is a creative agency, run by Michelle Bullen and a network of Senior level creatives. We're passionate about story, invested in the process and we love what we do. Some of us are smarty pants and most of us are out of the box thinkers but above all we're good humans and we're good at what we do.

 

We specialise in film, branded content and multi-platform storytelling. We offer full-service creative direction - that's from pen on paper idea to full brand and campaign roll out.  We cover brand strategy, integrated campaigns and content production that moves audiences, meets marketing goals and goes way above and beyond the brief, on time and on budget - don't believe us? Just look at our testimonials and body of work.

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We work globally; across sectors, tech, energy, lifestyle, health, automotive, sport, public service and more, telling stories that are bold, emotive and connect in an original way. 

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What we do

We’re a creative production partner with a deep understanding of editorial and brand consistency and progression.

 

Our work spans:

  • Branded content & campaign strategy

  • Broadcast TV & documentaries

  • Integrated marketing campaigns

  • Corporate films & internal communications

  • B2B & B2C storytelling

  • Social-first & vertical video

  • Purpose-led campaigns

  • Event content & press launches

 

No matter the format - 15 seconds or 60 minutes, our focus is story;  delighting you, the client and your audience.

Because stats are just numbers, but stories stick.

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Why work with us?

We deliver creative impact without the drama.

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Led by founder Michelle Bullen, Pretty Big Stories brings three decades of experience in broadcast and branded storytelling. Michelle began her career at BBC THREE and produced high-stakes documentaries for BBC ONE and Channel 4, before applying the same rigour to brand and campaign content.

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We’ve delivered campaigns for Shell and Formula 1, created cinematic documentaries for BBC and Channel 4. Wowed audiences at events and hypnotised pedestrians looking at their phone. Big or small, we bring the same enthusiastic attention to detail, creative and editorial depth.

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We’re known for:​

  • Smart, unusual ideas that cut through 

  • Content that delivers, on time, on brief and on budget

  • Editorial strength and flair

  • Calm and clear leadership

 

Our global network of talent means we scale to meet the needs of any brief, anywhere in the world.

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Ideas

Ideas are the beating heart of Pretty Big Stories.

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Michelle is known as an “ideas person” - someone who doesn’t just respond to a brief, but elevates it. Her belief: the best ideas don’t just inform - they ripple and drive change. And if we're not having fun coming up with the idea, then why would anyone watch or engage? So the idea is key. 

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Whether we’re telling real human stories or translating abstract concepts into creative content, we’re at our best when turning a spark into something meaningful.

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We’ve developed original formats, led global campaigns, and helped shape ideas that leave a mark. Want to explore one together? We find cake helps the process.

 

Notable examples: 

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  • Elevate: The first AI-led film commissioned inside a major global corporation.

  • Ferrari at 75: A modern reimagining of historic archive footage, blending the past and future of a legendary brand.

Michelle has a fantastic gift. She has a knack of taking the driest brief and breathing creativity into it. Time and again, she comes to the table with rounded and innovative ideas. Michelle creates content that’s enjoyable, clear, clever, and memorable. I’d always look forward to our productions together, because apart from her creative prowess, she’s simply so much fun to work with.

Duncan Copp, Executive Creative Director

Bigger Bang / Content Engine

Commercial Projects

Broadcast Projects

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