Storytelling

When your company is led by someone with nearly 30 years of experience in broadcast storytelling, story isn’t an afterthought - it’s the foundation. At Pretty Big Stories, we believe every piece of content with real impact starts with a strong narrative. Whether it’s a few lines or a 60-minute documentary, what makes it memorable is the ability to hook an audience, build momentum, and deliver emotional payoff.

Recently, a global energy company asked us to produce a video about the power of story in business leadership. It was a perfect brief - because in brand and corporate content, story isn’t just a creative choice. It’s a strategy.

A compelling narrative simplifies complex ideas, drives emotional connection, and builds trust. It guides your audience, clarifies purpose, and leaves something that sticks. That’s not just good storytelling - it’s good brand building.

In today’s attention economy, information alone won’t cut through. Story gives meaning to the message. That’s why we don’t just make content. We craft narratives that move people- whether the goal is recruitment, culture, ESG, innovation, or consumer connection.

See how we bring story to business:

EVP – Storytelling that transforms recruitment content (see Corporate)
Marcus Wareing – Narrative-led long-form storytelling (see Broadcast)

Michelle’s work spans sectors, audiences, and formats:

Legacy & Luxury Brands – Ferrari, Shell, John Deere, British Cycling, Komatsu
Corporate & Purpose-Led Storytelling – Climate, innovation, sustainability, public engagement
Lifestyle & Specialist Factual – Property, food, gardening, health, social experiments

Clients come to us for content that doesn't just look good - it lands with clarity and emotional weight. Michelle is known for calm leadership, bold ideas, and creative problem-solving that delivers across formats.

Got a story to tell?
Let’s bring it to life - powerfully, clearly, and with impact.